Learning about up-and-coming watch brands is a great way to keep your personal style (and your timepiece collection) fresh and exciting. While you’ve probably heard of the watch industry’s giants, such as Rolex, Cartier, and Omega, there are plenty of unsung heroes worth keeping on your radar. Whether you’re seeking  men’s luxury watches or women’s luxury watches, these are three lesser-known new watch brands that you may have missed.

1. Sector

Swiss watchmakers tend to capture the most attention, often overshadowing brands from other regions. Sector is a brand with Swiss roots, but today they’re an established maker of fine Italian sports and diving watches.

A relatively new addition to the scene of up-and-coming watch brands, Sector was founded in 1980 in Neuchâtel, Switzerland and moved to Fratte di Santa Giustina in Colle near Padova, Italy in 2006. Trusted by athletes worldwide, Sector timepieces deliver remarkable quality and performance, especially considering their low prices.

2. Charriol

Like Sector, Charriol is fairly new to the industry, having been founded in 1983 by Philippe Charriol, an entrepreneur from France who found great inspiration for his designs from ancient Celtic culture.

Offering outstanding Swiss craftsmanship and unique gold and steel models, Charriol is one of the most exciting up-and-coming watch brands to keep an eye on, especially if you’re looking for something unique, yet still steeped in tradition. These are some of the  best luxury watches for CEOs, or anyone with a taste for detail and the finer things in life.

3. Hublot

Like the others, Hublot is another relatively new watch brand, having been founded in 1980 in Switzerland when Carlo Crocco from Italy made his mark with his unique “fusion” designs. Hublot watches feature materials such as rubber, tungsten, ceramic, titanium, carbon, and more, delivering exciting designs and outstanding craftsmanship.

In 2004, Carlo Crocco decided to focus on his charity work, so he handed over the CEO reins to Jean-Clause Biver, who helped solidify Hublot as one of the top up-and-coming watch brands to watch. His flagship collection dropped in 2005, and it included the now-famous Big Bang chronograph. When it comes to  celebrity-endorsed watch brands, Hublot is a powerhouse, having made many sponsorship deals with professional athletes worldwide.

Save on Breathtaking Timepieces

These three brands may not be household names to the average consumer, but they’re absolutely worth exploring. As always, if you have any questions, we invite you to  contact us to speak with a knowledgeable expert about your next acquisition. We’ll be happy to tell you about our latest offerings and recommend something to fit your budget and tastes.

You can’t go wrong with any of these up-and-coming watch brands, and our prices are the most competitive in the industry so you can shop with full confidence. Enjoy everyday low prices and free shipping in the United States when you shop at Watch Warehouse.