Longines or Cartier?

Posted by Watch Warehouse on Nov 8, 2023

Longines or Cartier?

Longines or Cartier? Let’s compare these two top-rated Swiss watch brands to see which is a better fit for you

Both of these companies have been around for more than a hundred years. Longines, for instance, has been making watches since 1832, and they were the first to officially trademark their logo.

Cartier has been around since 1847, making it quite an old brand. It's well-known for serving royalty with their jewelry. Being a famous international jeweler, Cartier had a great advantage when it came to selling their watches to high-society customers. With their strong presence in the fashion industry, it wasn't hard for them to make their watches popular worldwide.

However, deciding which brand is the right fit for you and which one makes better watches depends on your specific preferences and needs. Many people try to give a one-size-fits-all answer to such questions, but to make an informed decision, it's essential to determine what you're seeking in a watch. So, let's delve into a few comparisons.

Mechanical Watches

Mechanical Watches: If you're in the market for a Swiss-made mechanical watch, you'll find a wide range of options from both brands. Both Longines and Cartier offer automatic (self-winding) and hand-wound mechanical watches. However, it's worth noting that Longines provides mechanical watches at a notably lower starting price compared to Cartier.

Quartz Watches

Both brands have also ventured into the realm of battery-powered quartz watches. Notably, Longines has a special series of Very High Precision Quartz watches, the Conquest V.H.P. and Conquest V.H.P. Chronographs, which, quite frankly, merit an in-depth blog post of their own.

An entry-level Cartier quartz watch will cost you around three times the amount of a similar-looking rectangular-shaped quartz watch from Longines.

The bottom line is that in terms of pricing, a Longines is a more affordable Swiss made watch brand. You can get a Swiss made mechanical watch from Longines at a very affordable price when compared to Cartier.

Brand Prestige & Popularity

The significant difference in prices between these two brands can be attributed to their distinct levels of prestige. Cartier stands on a much higher pedestal in terms of luxury and brand recognition.

It's renowned as a luxury brand, celebrated for its high-end jewelry and watches.

Being in the upscale segment comes with its own advantages. Cartier can command much higher prices for their watches, even if they feature relatively affordable battery-powered quartz movements.

High Horology

In terms of watchmaking expertise, Cartier indeed outshines Longines. When it comes to high-complication watches, Longines offers its Master Complications series. However, it's fair to say that a combination of a chronograph with a moon-phase complication, while impressive, may not quite match some of Cartier's high-horology timepieces.

For instance, Cartier has introduced innovative moon-phase complications combined with features like a tourbillon, as seen in the Rotonde de Cartier Earth-Moon. Another remarkable example is their incorporation of day/night retrograde moon phases in the Rotonde de Cartier series, showcasing the brand's mastery of high horology.

Diamond Watches

Both Longines and Cartier offer exquisite diamond-studded watches with solid 18kt gold cases. However, when it comes to comparing jewelry watches from these two brands, it's almost an unfair match. Cartier stands as one of the world's most renowned super high-end jewelers, and their extensive experience in creating masterfully crafted jewelry watches is a testament to their exceptional creativity and expertise in this art.

Luxury Watches

In the world of horology, the choice between Cartier and Longines is akin to selecting a unique work of art or a timeless masterpiece. Cartier, with its unparalleled legacy in the realm of high-end jewelry, brings a touch of opulence to every timepiece it crafts. The brand's storied history and iconic designs make Cartier watches not just timekeeping instruments but also symbols of refinement and sophistication.

On the other hand, Longines, while not occupying the same stratosphere of luxury as Cartier, excels in delivering exceptional Swiss watchmaking with a more approachable price point. Longines offers a wide spectrum of watches that cater to both seasoned collectors and those embarking on their horological journey. Their commitment to precision, reliability, and timeless design make Longines an ideal choice for those who appreciate the essence of classic watchmaking. Ultimately, the decision between these two brands is a matter of personal taste, whether one seeks the pinnacle of luxury or a finely crafted timepiece that stands the test of time.


It's true that comparing these two brands at a brand level can be challenging, as they have distinct histories, prestige, and offerings. However, this Cartier vs. Longines comparison and review can offer valuable insights into their differences and what sets each brand apart.

When selecting a watch, it's wise to focus on your specific needs and preferences, unless you have a strong attachment to a particular brand. Consider the features and specifications that matter most to you, and then explore brands that offer watches that align with those preferences. This approach can also introduce you to new and exciting watch brands you might not have considered otherwise.